William Hill has long been a cornerstone of the UK betting industry, recognized for its extensive sports offerings, competitive odds, and impressive history. With roots tracing back to 1934, William Hill UK has managed to evolve from a brick-and-mortar betting shop to a modern, digital platform, offering a wide variety of betting options, including football, horse racing, greyhound racing, and even niche sports like darts and golf. In this review, we will explore William Hill’s history, the key features of its platform, and what makes it one of the most trusted bookmakers for UK sports bettors.
A Brief History of William Hill
Founded in 1934, William Hill began as an in-store bookmaker, catering to the growing interest in sports betting throughout the UK. Since then, William Hill has evolved with the times, launching its online betting services in 1998 and consistently staying ahead of industry trends. Currently owned by 888 Holdings, William Hill continues to attract UK bettors by offering an expansive range of sports markets, a user-friendly app, and comprehensive live streaming services.
From in-play betting to football and horse racing, William Hill sports a wide range of options for enthusiasts across the country. Whether you prefer betting on football matches or wagering on the next big greyhound race, the William Hill online experience brings convenience and excitement to every bettor.
Key Features and Pros and Cons
William Hill has a lot to offer UK bettors, and in this section, we’ll break down the platform’s strengths and weaknesses.
Feature | Pros | Cons |
Sports Coverage | Wide range of popular and niche sports markets | Limited phone support |
Mobile App | Highly functional, intuitive William Hill app | Occasional lag during peak betting times |
In-Play Betting | Extensive William Hill in play options | No loyalty program available |
Customer Support | 24/7 live chat, Twitter, and FAQ support | Absence of a dedicated customer rewards scheme |
Promotions | Strong welcome bonus, William Hill Acca Freedom | No long-term loyalty incentives |
William Hill’s extensive sports markets and features ensure that UK bettors have a comprehensive platform to enjoy. However, the absence of a loyalty program may be a drawback for some dedicated users. y Features for UK Players.

Welcome Bonus & Promotions
For new users, William Hill offers a competitive welcome bonus – Bet £10, Get £30 in Free Bets. To take advantage of this promotion, new customers simply need to place a £10 bet using promo code R30, and they will receive three £10 free bets. This promotion allows new bettors to explore the various sports and features offered on the William Hill betting platform without making a significant initial commitment.
William Hill UK also provides numerous promotions for existing users, such as Acca Freedom, Scratch of the Day, and Bonus Drop. William Hill Acca Freedom is an excellent feature for accumulator fans, allowing users to boost odds or get insurance on their accumulators, providing peace of mind for those who love building bigger bets. The William Hill Bonus Drop is a daily game where users can win prizes, adding an element of excitement to their betting journey.
Sports Markets & Betting Options
William Hill Bet excels in providing a vast array of sports betting opportunities, catering to a wide range of interests. The platform covers popular sports like football, horse racing, greyhound racing and golf, as well as niche events such as darts, snooker, and eSports. William Hill online betting has established itself as a top choice for UK punters who value variety and accessibility.
William Hill Football Betting
Football is a core focus of William Hill sports betting, and the platform provides an extensive selection of football markets, from major leagues like the Premier League and UEFA Champions League to smaller international competitions. Whether you’re placing a pre-match bet or opting for in-play betting, William Hill football offers a plethora of options, including proposition bets on players, goals, cards, and even minute-by-minute action.
For bettors who love to craft creative wagers, the William Hill #YourOdds feature allows users to request custom bets for specific events. This unique tool is perfect for those who want to combine various outcomes into one bet or focus on niche aspects of a match. William Hill football betting ensures there’s something for every fan—whether you’re a casual bettor or a seasoned football enthusiast.
William Hill Horse Racing and Greyhound Betting
Horse racing and greyhound racing are cornerstones of the William Hill platform, and the site offers a wide range of betting opportunities for both. The William Hill horse racing market includes coverage of major domestic and international events, with features like Best Odds Guaranteed, which ensures you receive the best possible return on your bet.
William Hill greyhound betting is another popular option, offering markets on major UK and Irish greyhound races. The platform provides comprehensive coverage and competitive odds, making it an excellent choice for fans of the sport. Live streaming of both horse and greyhound racing is available, allowing bettors to watch the action unfold in real time and make informed betting decisions.
In-Play Betting & Live Streaming
In-play betting is a major feature of William Hill, providing users with the ability to place bets as the action unfolds. The William Hill in play betting experience is intuitive and feature-rich, offering live stats, event trackers, and detailed commentary for a wide range of sports. Whether you’re betting on football, tennis, cricket, or any other sport, in-play betting allows you to respond to the ebb and flow of the game and adjust your bets accordingly.
Live streaming is another key feature of the William Hill platform. Bettors can watch a wide variety of events, including football, horse racing and tennis, directly through the site. This service is available to users with an active bet or a positive account balance, ensuring you never miss a moment of the action. William Hill live streaming sets it apart from competitors by providing easy access to a wide range of events, making it a go-to platform for those who value a complete and immersive betting experience.
William Hill App: Mobile Gaming and Betting on the Go

William Hill Mobile App Review
The William Hill app is a game-changer for bettors who want to wager on the go. Available for both iOS and Android, the app offers a smooth and efficient experience that mirrors the William Hill online betting site. With features like push notifications for key events and promotions, #YourOdds, and A-Z sports navigation, the William Hill app ensures that you’re always in touch with the latest opportunities.
The app also supports William Hill golf betting , in-play betting, and live streaming, providing a comprehensive experience for sports fans. One of the standout features of the app is the ability to use William Hill Acca Freedom to enhance accumulator bets, offering either boosted odds or insurance in case one leg lets you down. While the app is highly functional, some users have reported occasional lag during peak times, particularly around major sporting events. However, these issues are relatively minor compared to the app’s overall usability and convenience.
Unique Betting Features: Cash Out, Acca Freedom, and #YourOdds
William Hill provides several features that give bettors more control over their wagers. The cash-out feature allows users to settle their bets before the conclusion of an event, providing an option to either lock in a profit or minimize a potential loss. This feature is available on a wide range of sports and markets, making it a versatile tool for bettors.
William Hill Acca Freedom is another fantastic feature, especially for football bettors who enjoy accumulator bets. Acca Freedom allows you to boost the odds on your accumulator or add insurance, ensuring that you get a refund if just one selection falls short. This flexibility makes accumulator betting more appealing and adds an extra layer of excitement.
The #YourOdds feature allows bettors to request bespoke bets, offering complete customization of their wagers. This is perfect for those who want to bet on specific outcomes or combinations that aren’t available in standard markets. With #YourOdds, bettors can truly craft the experience they want, whether it’s a specific player to score in a football match or a particular series of events during a game.
Payment Options & Withdrawal Speeds
William Hill offers a variety of payment methods, making it easy for users to deposit and withdraw funds. Accepted payment methods include Visa, Mastercard, PayPal, paysafecard and bank transfers, with a minimum deposit of just £5. PayPal is often the fastest option for withdrawals, with most transactions processed within 24 hours, while other methods may take slightly longer.
It’s important to note that William Hill UK complies with regulations that prohibit credit card payments for betting. This restriction is part of the platform’s commitment to responsible gambling, ensuring that users only bet with funds they already have available. Overall, William Hill’s payment processes are reliable, secure, and designed to suit the needs of UK bettors.
Customer Support & Responsible Gambling
William Hill provides several customer support channels, including 24/7 live chat, Twitter support, and an extensive FAQ section. The live chat feature is particularly useful for users who need immediate assistance, while the Twitter support channel offers a convenient way to get help on the go. However, William Hill does not offer phone support, which may be a drawback for some users who prefer speaking directly with a representative.
In terms of responsible gambling, William Hill is committed to providing a safe and supportive betting environment. The Safer Gambling hub on the site offers a variety of tools, including deposit limits, time-outs, and self-exclusion options. Bettors can set personal limits on their spending, take breaks when needed, or even exclude themselves from the platform entirely. This commitment to promoting responsible gambling helps ensure that users have a positive experience while maintaining control over their betting activities.
Conclusion & Overall Rating
William Hill has cemented its reputation as one of the most trusted and versatile bookmakers in the UK. With a wide range of sports markets, an excellent mobile app, and unique features like Acca Freedom and #YourOdds, William Hill offers something for everyone—whether you’re interested in football, horse racing or golf. The platform’s focus on in-play betting, combined with its comprehensive live streaming service, makes it a standout choice for UK bettors looking for an engaging and interactive experience.
While there are some areas for improvement, such as the lack of a loyalty program and limited phone support, the overall offering from William Hill is highly impressive. Its combination of a rich history, extensive sports coverage, and a commitment to responsible gambling makes it a top choice for both new and experienced bettors.
For those looking for a trusted and feature-rich platform that offers a wide range of betting options, William Hill is an excellent choice. Whether you prefer betting online or using the William Hill app, you’ll find everything you need for an enjoyable and rewarding experience.
FAQ Section
How can I use the William Hill app?
The William Hill app is available on iOS and Android and includes full sports markets, in-play betting, and a dedicated promotions tab for easy navigation.
Does William Hill offer live streaming for sports?
Yes, William Hill provides live streaming for football, horse racing, tennis, and more. Access is free with an active bet or positive account balance.
What is Acca Freedom on William Hill?
Acca Freedom allows you to enhance your accumulator bets with boosted William Hill odds or secure a refund if one selection fails, giving you more control over your accas.
What payment methods can I use on William Hill?
William Hill accepts Visa, Mastercard, PayPal, paysafecard, and bank transfers. PayPal offers the fastest withdrawals, often processed within 24 hours.